Modern Medicine’s Identity Crisis

Modern Medicine’s Identity Crisis

A recent marketing blog article discussed how holistic medicine has evolved over time into many different subsets of medicine-- all of which focus on treating the whole person.

According to the article over the last few years the holistic medical practices have been classified as first as ‘alternative medicine’ and then morphed into ‘complementary alternative medicine’ or ‘integrative medicine’ and as if that wasn’t confusing enough recently more terms have been coined to try to distinguish the whole person approach further.

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